Core Advantages:
Vertical Category Leadership: Specializing in wardrobes/storage with 500+ SKUs, covering styles from traditional 雕花 (carved), modern minimalist, to kids-themed designs.
Empowering Local Artisans: Partnering with 200+ artisan workshops to preserve intangible cultural heritage like Dhaka embroidery and silver inlay techniques; every product includes a signed artisan certificate.
Tech-Driven Experience:
AR Virtual Fitting Room: Users upload room photos to visualize wardrobes in their space.
Smart Size Recommendation: Auto-generates optimal storage plans based on room dimensions.
Logistics Innovation: Collaborating with Daraz Express for “72-Hour Delivery”, supporting Cash on Delivery (COD) and EasyPaisa installment plans.
About Us
Mission:
To preserve Pakistan’s craft heritage through wardrobes—the heart of every home—and redefine national living experiences. We believe every family deserves functional, artistic storage spaces that reflect their story.
Values:
Local Roots: 90% of raw materials sourced from Punjab wood cooperatives; 100% artisans are Pakistani locals.
Tech for All: Using digital tools to lower customization barriers, making high-end design accessible to all budgets.
Sustainability: FSC-certified wood used; leftover materials repurposed into free children’s wooden blocks for customers.
Milestones:
2023: Founding team’s research reveals Pakistani homes have 1/3 the international standard storage space, with traditional stores taking 45+ days for custom orders.
March 2024: Soft launch in Lahore with 2,000+ first-month orders and 35% repurchase rate.
June 2024: Showcased artisan works at London Design Week via a UK Council partnership, securing $500K+ international orders.
September 2024: Launched the “Rural Revitalization Program”, opening an artisan training center in Multan to empower 1,000 female artisans within three years.
Social Impact:
Artisan Empowerment: Artisan incomes increased by 40%; workshops upgraded with laser-cutting tools.
Environmental Stewardship: Reduced 120 tons of wood waste; donated 2,000 sets of children’s blocks to rural schools.
Gender Equality: 45% female artisans; 50% female leadership in management.
User Stories:
Sana, a Lahore homemaker: Used our AR tool to design a wardrobe with a hidden jewelry safe, completing the order independently while her husband was away, with 全程 (full-process) SMS tracking.
Ali, a Karachi designer: Purchased 3 modular wardrobes for his studio, integrating our API with design software for end-to-end digital customization.
Vision:
By 2025, we aim to cover 80% of Pakistan’s cities, establish 5 regional warehouses, and launch “Global Customization”—bringing Pakistani craftsmanship to homes in the Middle East, Europe, and beyond. ApnaAlmirah aspires to be “Pakistan’s Craftsmanship Window to the World”.
Brand Positioning: Guardian of Traditional Craft × Innovator of Modern Living
Slogan: اپنا المِراح،اپنی داستان (Our Wardrobe, Our Story)
Let me know if you’d like adjustments to tone, length, or specific details!
